US Census 2020 #only1ofme Campaign

I led all production across this integrated campaign designed to drive awareness and inspire hard to count communities. Despite the extremely tight timeline, I produced two hero videos featuring celebrity talent at iconic NYC locations, several animated and designed campaign assets which we’re launched strategically via organic social and wild OOH projections. Our call to action led to a wave of UGC on social and amplification via earned media including broadcast news and donated OOH digital billboards in Times Square. It was extremely fulfilling playing multiple roles (Integrated Creative Producer, Line Producer, First Assistant Director, Location Manager, Celeb Wrangler and more) for such an important cause.