The Long Drink “Happiest Country On Earth” Campaign
I led all production and the client relationship across this integrated campaign which included CTV, social, photo, OOH, a cameo from an NHL goalie, and several easter eggs including a giveaway of the customized merch from our videos.
These two :30’s ran across social and CTV.
“Dance Party” :30
“Sauna” :30
Additional social first videos drove the most engagement the brand had ever experienced.
The custom sweaters and Finnish “Drinking Pants” worn by the talent in our videos were given to fans as an engagement incentive on social.
The “motivational streaker” from one of our spots became the star of these organic social assets…
