This bilingual, integrated campaign set out to inspire young creators globally. We exceeded campaign goals by providing unparalleled access to the creators of Sony’s Oscar nominated film “Spider-Man: Across the Spider-Verse.” All said and done the campaign required over 200 deliverables working in concert across channels to achieve our KPI’s.

Our fast paced hero video delivered hard working campaign messaging and gave our viewers a BTS look at how the movie was made. We also delivered a :30 cutdown for CTV.

We produced several social first videos delivered in various aspect ratios per platform best practices which illustrate how creative challenges were overcome with technology and how characters were brought to life and drove campaign engagement.

We adapted all of our content for the Japanese speaking audience including this heavily trafficked digital billboard in Tokyo.

We riffed on the comic book aesthetic from the movie and crafted an organic social campaign that worked in tandem with the paid social media plan.

We built a bilingual microsite for the campaign to provide a centralized experience including web-only content which enabled the richest campaign experience for our super fans and curious newbs alike.