The Kraken Rum “A Story Well Told” Campaign

I led production (Casting, triple bidding, etc.) on this 360 campaign which included the first TVC for the brand featuring Tom Payne. We teased the spot on social and oversaw the creation of several social videos that expanded the world and narrative we created in the spot. We localized the spot for the French speaking market and optimized for in-cinema placement as well as created gorgeous designed assets for digital, print, POS and OOH use.

Teaser

Hero TVC (Agency Cut)

Poster designs for digital, print, POS and OOH use cases.

Several social videos were shot with a 2nd unit to maximize our. time on our shoot day.